If you’ve been in the fractional world for more than a week, you’ve seen the ads.
When people first step into fractional work, one of the first questions they ask is:
If you hang around fractional circles long enough, you’ll hear some version of this goal:
One of the quickest ways to stall a fractional opportunity is to make the first step feel too big.
One of the most common patterns I see when people leave corporate and go fractional is this:
When most people think about business development, they picture selling directly to CEOs and founder...
When people ask how I do business development, I don’t start with tactics.
If you listen to a lot of marketing advice, you’d think LinkedIn is where everything happens:
If you hang around marketing long enough, you’ll absorb the idea that every professional needs a new...