Frequently Asked Questions

Fractional Digital is a consulting firm that specializes in guiding businesses—from startups to $250 million enterprises—through strategic marketing. It was founded after a shift from corporate roles to fractional consulting, aiming to make impactful marketing strategies accessible to businesses of all sizes. Our philosophy is that effective marketing begins with a solid strategy, not just random tactics.

Clients come to Fractional Digital when they have a digital presence (like a website or CRM) but struggle to leverage it for customer acquisition. Common scenarios include businesses considering e-commerce, shifting to direct sales, or seeking to understand enterprise sales. Additionally, we work with those needing strategic advice on launching or expanding MarTech software.

We start with a comprehensive "diagnostic"—a deep dive into foundational marketing strategy using 14 common frameworks. This helps pinpoint effective tactics for website optimization, email marketing, and campaigns. We also address broader business strategies, often connecting clients with other specialized fractional executives as needed.

A digital reset is a holistic overhaul of a company's digital marketing efforts. Over time, businesses layer various tools and approaches that don't always work together seamlessly. We reset and align these to form an integrated, effective marketing system.

Our process begins with a 30-45 day diagnostic to develop a tailored Marketing Plan. Clients can then retain us for ongoing execution or manage implementation internally.

We combine expertise across four areas: technology, marketing, business, and strategy. This unique blend allows us to address complex challenges that traditional consultants may not handle, particularly in the specialized field of MarTech.

Fractional work is the part-time engagement of seasoned executives (e.g., fCXOs) to provide high-level expertise without the full-time cost. This model has gained popularity, especially among small businesses, due to its cost-effectiveness and flexibility.

Our flexible model allows small companies to access expert guidance without the cost of full-time executives. For nonprofits and startups, we offer a "Low Fidelity Marketing Diagnostic" to create a foundational strategy that meets them where they are organizationally.

We rely on Strategyzer frameworks, including Business Model Canvas, and a proprietary platform called Ella, designed to streamline marketing strategy and execution. Ella integrates AI and various frameworks to make marketing strategies more robust and actionable.

Consider consulting with trusted advisors to ensure informed decisions. Digital transformation, especially for small businesses, often requires strategic tweaks rather than full overhauls. We offer fCXO-led workshops to diagnose and resolve key operational challenges for impactful growth.