Media Library
A library of resources and digital assets to help you learn and grow.
How Part-Time Senior Leaders Can Help Your Business
by Tomoko Yokoi and Amy Bonsall
The article from Harvard Business Review explores how fractional or part-time senior leaders are increasingly helping businesses, particularly startups and SMEs, by providing high-level expertise without the full-time costs. These leaders often bring 20 to 30 years of experience and offer flexibility for both themselves and the companies they work with. Rob Smith, a fractional chief digital officer, contributed by emphasizing how technology has enabled him to work for multiple companies remotely, proving that physical presence isn't essential to make a significant impact.
Rob Smith on stepping into new roles, moving from corporate to fractional executive leadership, launching a conference, and being chronically curious
Rob Smith was cajoled into filling out a paper application in a pub that turned into a 25-year career at 3M where he says he kept being asked to step into roles he wasn’t qualified for. After leading many initiatives in digital transformation, eBusiness, commerce, marketing automation, business strategy, and more, Rob reimagined his career and became a fractional executive, providing access to his experience and expertise to companies that otherwise would not be able to afford an executive of his caliber.
He is also the founder of FRAK, an in-person conference for fractional executives and the fractionally curious. And as if that isn’t enough, Rob is the CTO of Atomic Elevator, a syndicate of marketing professionals combining AI with human insights to create successful product launch strategies.
Rob Smith - Digital Reset Button
Elevate your marketing efforts with stunning collateral that leaves a lasting impression. From brochures and flyers to social media graphics, we'll design eye-catching materials that resonate with your target audience and drive results.
2024 Executive survey on alternative Leadership: Insights & Results
The 2024 Executive Survey on Alternative Leadership explores the growing adoption of fractional leadership in businesses, focusing on flexibility, specialized expertise, and cost-efficiency. The survey reveals that over 74% of executives are willing to hire fractional leaders to address strategic needs like managing growth, digital transformation, and cost optimization. The report also highlights barriers, such as concerns about organizational knowledge and cultural fit. It provides recommendations for overcoming these challenges, emphasizing the importance of clearly defined objectives and consistent communication.
State of Fractional
Summer 2024 Industry Report
The fractional work landscape is experiencing rapid growth and transformation, reshaping traditional employment models in the United States. This report, based on a comprehensive survey of 250 individuals across 29 states, offers valuable insights into the current state and future prospects of the fractional industry.
What does Fractional work mean?
by Rob Smith
Fractional work refers to part-time or project-based roles where specialists offer their expertise to companies on a limited, as-needed basis. It contrasts with traditional full-time employment in scope, time commitment, and cost. Fractional workers provide flexibility to companies and are often cost-effective because they focus on specific needs without the overhead of full-time roles. Companies benefit from high-level expertise while maintaining agility in adjusting the services required.