People often ask about the tools I use for business development.
Writing mostly about Digital topics, MarTech, Marketing and Life
First a disclaimer - whichever camp you're in (for/against) you'll find things here that contradict your paradigm - feel free to leave a comment and I'll do my best to engage.
Also, this is mostly opinion (built over 25 years of experience) and incorporates wise nuggets gleaned from others ... I have lost track of which ideas are mine and which ones deserve to be credited to someone else ... I'll do my best to attribute things as I go.
People often ask about the tools I use for business development.
One of the easiest ways to waste time as a fractional is to have long, pleasant conversations with p...
One of the easiest ways to stall out as a fractional is to treat business development as something y...
When you ask a small or mid‑sized company to hire you as a fractional executive, you’re not asking f...
When you’re first starting out as a fractional, it’s very hard to say no.