Blog... all opinions are my own

Writing mostly about Digital topics, MarTech, Marketing and Life

First a disclaimer - whichever camp you're in (for/against) you'll find things here that contradict your paradigm - feel free to leave a comment and I'll do my best to engage.

Also, this is mostly opinion (built over 25 years of experience) and incorporates wise nuggets gleaned from others ... I have lost track of which ideas are mine and which ones deserve to be credited to someone else ... I'll do my best to attribute things as I go.

Hello, I'm Rob Smith, founder of Fractional Digital, and I'm thrilled to welcome you to this blog. T...

I must admit, before November 2022 I had not heard (or maybe more likely not registered) of the term...

Summary: I was recently asked this question by Peter Evans and the way he posed it was written in a ...

I asked the #LinkedInhivemind if there was any data that supports this perceived shift I have been e...

Feedback from "Team-Rob" has been overwhelmingly positive! Thank you!

Blog... all opinions are my own

Introducing Fractional Digital: A New Era of Business Leadership

Fractional work - what is the world saying?

Industrial Manufacturers should leverage marketplace models to engage with customers

Fractional - show me the data

What does Fractional work mean?