Summary: I was recently asked this question by Peter Evans and the way he posed it was written in a ...
Blog... all opinions are my own
Writing mostly about Digital topics, MarTech, Marketing and Life
First a disclaimer - whichever camp you're in (for/against) you'll find things here that contradict your paradigm - feel free to leave a comment and I'll do my best to engage.
Also, this is mostly opinion (built over 25 years of experience) and incorporates wise nuggets gleaned from others ... I have lost track of which ideas are mine and which ones deserve to be credited to someone else ... I'll do my best to attribute things as I go.