I must admit, before November 2022 I had not heard (or maybe more likely not registered) of the term...
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Writing mostly about Digital topics, MarTech, Marketing and Life
First a disclaimer - whichever camp you're in (for/against) you'll find things here that contradict your paradigm - feel free to leave a comment and I'll do my best to engage.
Also, this is mostly opinion (built over 25 years of experience) and incorporates wise nuggets gleaned from others ... I have lost track of which ideas are mine and which ones deserve to be credited to someone else ... I'll do my best to attribute things as I go.
I must admit, before November 2022 I had not heard (or maybe more likely not registered) of the term...