--- title: blog (2) description: Documenting my Fractional Digital journey. Content about marketing, digital, work, and life. (2) --- [Skip to content](https://fractional-digital.com/blog/page/2#main-content) [![fraction 10](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=48&height=48&name=fraction%2010.png)](https://fractional-digital.com) - [Home](https://fractional-digital.com/) - [Services](https://fractional-digital.com/services) - [Blog](https://fractional-digital.com/blog) - Resources Show submenu for Resources - [Events](https://fractional-digital.com/events) - [Media Library](https://fractional-digital.com/media) - [Link Library](https://fractional-digital.com/resources) - [Six Sigma](https://fractional-digital.com/six-sigma) Open main navigation Close main navigation - [Home](https://fractional-digital.com/) - [Services](https://fractional-digital.com/services) - [Blog](https://fractional-digital.com/blog) - Resources Show submenu for Resources - [Events](https://fractional-digital.com/events) - [Media Library](https://fractional-digital.com/media) - [Link Library](https://fractional-digital.com/resources) - [Six Sigma](https://fractional-digital.com/six-sigma) # Blog... all opinions are my own Writing mostly about Digital topics, MarTech, Marketing and Life First a disclaimer - whichever camp you're in (for/against) you'll find things here that contradict your paradigm - feel free to leave a comment and I'll do my best to engage. Also, this is mostly opinion (built over 25 years of experience) and incorporates wise nuggets gleaned from others ... I have lost track of which ideas are mine and which ones deserve to be credited to someone else ... I'll do my best to attribute things as I go. [![A Simple Tech Stack for Fractional Business Development (Without Being Creepy)](https://fractional-digital.com/hubfs/undefined-Feb-10-2026-06-32-11-7680-PM.png)](https://fractional-digital.com/blog/a-simple-tech-stack-for-fractional-business-development-without-being-creepy) [Fractional Buisness Tips](https://fractional-digital.com/blog/tag/fractional-buisness-tips) ## [A Simple Tech Stack for Fractional Business Development (Without Being Creepy)](https://fractional-digital.com/blog/a-simple-tech-stack-for-fractional-business-development-without-being-creepy) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Mar 1, 2026, 11:14:08 AM People often ask about the tools I use for business development. [Read more](https://fractional-digital.com/blog/a-simple-tech-stack-for-fractional-business-development-without-being-creepy) [![How To Qualify Opportunities Using BANT (Without Sounding Like a Sales Robot)](https://fractional-digital.com/hubfs/undefined-Feb-10-2026-06-39-00-1516-PM.png)](https://fractional-digital.com/blog/how-to-qualify-opportunities-using-bant-without-sounding-like-a-sales-robot) [Fractional Buisness Tips](https://fractional-digital.com/blog/tag/fractional-buisness-tips) ## [How To Qualify Opportunities Using BANT (Without Sounding Like a Sales Robot)](https://fractional-digital.com/blog/how-to-qualify-opportunities-using-bant-without-sounding-like-a-sales-robot) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Mar 1, 2026, 11:08:41 AM One of the easiest ways to waste time as a fractional is to have long, pleasant conversations with p... [Read more](https://fractional-digital.com/blog/how-to-qualify-opportunities-using-bant-without-sounding-like-a-sales-robot) [![Designing Your Own 12‑Month Business Development Rhythm as a Fractional](https://fractional-digital.com/hubfs/undefined-Feb-10-2026-06-40-10-8120-PM.png)](https://fractional-digital.com/blog/designing-your-own-12-month-business-development-rhythm-as-a-fractional) [Fractional Buisness Tips](https://fractional-digital.com/blog/tag/fractional-buisness-tips) ## [Designing Your Own 12‑Month Business Development Rhythm as a Fractional](https://fractional-digital.com/blog/designing-your-own-12-month-business-development-rhythm-as-a-fractional) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Mar 1, 2026, 10:56:12 AM One of the easiest ways to stall out as a fractional is to treat business development as something y... [Read more](https://fractional-digital.com/blog/designing-your-own-12-month-business-development-rhythm-as-a-fractional) [![Letting Your Clients “Try Before They Commit”: Risk Mitigation for High‑Trust Work](https://fractional-digital.com/hubfs/undefined-Feb-10-2026-06-42-10-9980-PM.png)](https://fractional-digital.com/blog/letting-your-clients-try-before-they-commit-risk-mitigation-for-high-trust-work) [Fractional Buisness Tips](https://fractional-digital.com/blog/tag/fractional-buisness-tips) ## [Letting Your Clients “Try Before They Commit”: Risk Mitigation for High‑Trust Work](https://fractional-digital.com/blog/letting-your-clients-try-before-they-commit-risk-mitigation-for-high-trust-work) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Mar 1, 2026, 10:46:43 AM When you ask a small or mid‑sized company to hire you as a fractional executive, you’re not asking f... [Read more](https://fractional-digital.com/blog/letting-your-clients-try-before-they-commit-risk-mitigation-for-high-trust-work) [![When To Say No: Using Diagnostics To Avoid Bad‑Fit Clients](https://fractional-digital.com/hubfs/undefined-Feb-10-2026-06-43-36-4648-PM.png)](https://fractional-digital.com/blog/when-to-say-no-using-diagnostics-to-avoid-bad-fit-clients) [Fractional Buisness Tips](https://fractional-digital.com/blog/tag/fractional-buisness-tips) ## [When To Say No: Using Diagnostics To Avoid Bad‑Fit Clients](https://fractional-digital.com/blog/when-to-say-no-using-diagnostics-to-avoid-bad-fit-clients) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Mar 1, 2026, 10:29:13 AM When you’re first starting out as a fractional, it’s very hard to say no. [Read more](https://fractional-digital.com/blog/when-to-say-no-using-diagnostics-to-avoid-bad-fit-clients) [![Adopt AI Without Losing Human Touch](https://fractional-digital.com/hubfs/How%20to%20Adopt%20AI%20in%20Marketing%20Without%20Losing%20the%20Human%20Touch-1.png)](https://fractional-digital.com/blog/adopt-ai-in-marketing-without-losing-the-human-touch) [Tips](https://fractional-digital.com/blog/tag/tips), [Martech](https://fractional-digital.com/blog/tag/martech), [AI](https://fractional-digital.com/blog/tag/ai) ## [How to Adopt AI in Marketing Without Losing the Human Touch](https://fractional-digital.com/blog/adopt-ai-in-marketing-without-losing-the-human-touch) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) May 17, 2025, 3:32:36 PM AI is everywhere in marketing right now—but let’s be honest… [Read more](https://fractional-digital.com/blog/adopt-ai-in-marketing-without-losing-the-human-touch) [![](https://fractional-digital.com/hubfs/boliviainteligente-5GCM7k91owc-unsplash.jpg)](https://fractional-digital.com/blog/starting-2025-with-25-great-tools-and-frameworks-for-success) [Fractional](https://fractional-digital.com/blog/tag/fractional), [Thought Leadership](https://fractional-digital.com/blog/tag/thought-leadership), [Tips](https://fractional-digital.com/blog/tag/tips) ## [Starting 2025 with 25 Great Tools and Frameworks for Success](https://fractional-digital.com/blog/starting-2025-with-25-great-tools-and-frameworks-for-success) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Jan 13, 2025, 2:00:00 PM As we step into 2025, it’s time to double down on the tools and frameworks that help us work smarter... [Read more](https://fractional-digital.com/blog/starting-2025-with-25-great-tools-and-frameworks-for-success) [![](https://fractional-digital.com/hubfs/boliviainteligente-RgG9S1SEUPg-unsplash.jpg)](https://fractional-digital.com/blog/wrapping-up-2024) [Fractional](https://fractional-digital.com/blog/tag/fractional), [Thought Leadership](https://fractional-digital.com/blog/tag/thought-leadership), [Tips](https://fractional-digital.com/blog/tag/tips) ## [Wrapping Up 2024](https://fractional-digital.com/blog/wrapping-up-2024) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Jan 9, 2025, 12:46:55 PM A Year of Growth, Innovation, and Strategy As 2024 comes to a close, I’m reflecting on an extraordin... [Read more](https://fractional-digital.com/blog/wrapping-up-2024) [![](https://fractional-digital.com/hubfs/daria-nepriakhina-zoCDWPuiRuA-unsplash.jpg)](https://fractional-digital.com/blog/understanding-fractional-work) [Fractional](https://fractional-digital.com/blog/tag/fractional), [Business Models](https://fractional-digital.com/blog/tag/business-models), [Trends](https://fractional-digital.com/blog/tag/trends) ## [Understanding Fractional Work](https://fractional-digital.com/blog/understanding-fractional-work) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Dec 6, 2024, 10:51:55 AM Welcome to the Fractional Digital blog, my platform dedicated to exploring the evolving landscape of... [Read more](https://fractional-digital.com/blog/understanding-fractional-work) [![](https://fractional-digital.com/hubfs/lukas-blazek-mcSDtbWXUZU-unsplash.jpg)](https://fractional-digital.com/blog/introducing-fractional-digital-a-new-era-of-business-leadership) [Fractional](https://fractional-digital.com/blog/tag/fractional) ## [Introducing Fractional Digital: A New Era of Business Leadership](https://fractional-digital.com/blog/introducing-fractional-digital-a-new-era-of-business-leadership) ![Picture of Rob Smith](https://fractional-digital.com/hs-fs/hubfs/fraction%2010.png?width=50&name=fraction%2010.png) [Rob Smith](https://fractional-digital.com/blog/author/rob-smith) Oct 14, 2024, 3:08:16 PM Hello, I'm Rob Smith, founder of Fractional Digital, and I'm thrilled to welcome you to this blog. T... 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